XXL FYOUTURE

FUTURE IS YOU. YOU AND YOUR ACTIONS — THE FUTURE OF THE COMPANY, AND ITS SUCCESS DEPENDS ON YOU.UNDER THE MOTTO OF THE BUSINESS CONFERENCE XXL FYOUTURE TOBACCO COMPANY PHILIP MORRIS INTERNATIONAL, FOR WHICH WE HAVE PREPARED IDENTITY, STYLE AND JINGLES. THE EVENT LASTED FOR 3 DAYS, EACH OF WHICH WAS DEVOTED TO HIS SUBJECT, BUT THEY SOUGHT TOBRING ONE — ALL EMPLOYEES ARE IMPORTANT IN THE WORK OF A LARGE CORPORATION.THIS SAME MESSAGE WE HAVE TRIED TO CONVEY IN VISUALRANGE, PERFORMED IN THE STYLE OF A CYBER-PUNK.

In the intro, our main task was to reflect key conference idea — a man with glasses. Every employee have a unique view of the world, which allows us to build the future.
 
 

NUMBER ANIMATIONS

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The theme of the first day of the conference — «Growth and Entrepreneurship», you make decisions. We have prepared jingles for speakers in a minimalist style, which draws a parallel with the main concept of the day: the market — is a game. Two managers meet on the field, each of them has a limited number of chips. The goal — to take the biggest area of ​​the table, to master all the necessary positions and bring your business to the top of the industry. Successful is the one employee who correctly used the environment.

TABLE ANIMATIONS

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The concept of the second day — «innovation», you’ll find new ways. The world is rapidly develops technologies, large corporations must learn to use it for their own purposes. The video that we prepared for this theme, showing the full human interaction and gadgets.

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The theme of the last of the day — «personal leadership and knowledge building,» you do it. To achieve results, technologies and advanced tools are not enough. Workers should have the leadership qualities and develop constantly.

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CARS

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In the part «Speakers», our company had to create the images representing the twelve PMI’s speakers. The speakers should have been deliver lectures associated with conference themes. We use an original technology to produce 3D models of speakers. Through Artec Space Spider 3D Scanner, we scanned the bust of the twelve speakers and got ready-to-use high poly 3D models. After work with the polygonal adaptation and retopology, we split 3D model of the each speaker into parts. As a result, we created ready-to-use 3D setup to optimize subsequent animations of each image. When we created a template (pattern) for the speaker’s image, we completed images with various backgrounds. If there was more than one speaker on the stage, designers combined the setups. As a result, there was a modern and technology-based image for the performance of each speaker.

KEY POSES

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HEAD TRANSITION  ANIMATION

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CREDITS

GENERAL PRODUCER & CREATIVE AGENCY
Ultra Production

 

PRODUCERS
Skibinskaia Valentina
Dontsov Yuriy
Kuzmina Evgeniia

 

CREATIVE CONCEPT
CYBER TIGER STUDIO & Ultra Production

 

VIDEO CONTENT AND SPECIAL EFFECTS
CYBER TIGER STUDIO

 

CYBER TIGER STUDIO TEAM:

ART DIRECTOR
Sergey Lobodin

CREATIVE DIRECTOR
Sergey Lobodin

PROJECT MANAGERS
Daria Dubrovskaya
 Alexander Semenov

SUPERVISOR
Sergey Lobodin

CONCEPT ARTISTS
Kubickiy Yuriy
Ernst Eskov
Anton Selifanov

DESIGNERS
Kubickiy Yuriy
Ernst Eskov
Anton Selifanov
Georgy Turkin
Artem Patyn
Ilia Volodkov
Anton Novosad
Dmitry Vetoshkin
Timur Vanin

MUSIC & SOUND DESIGN
Sergey Razuvaev


MODELS
Belov Aleksey
Dolgova Mariya

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